Flipkart vs Amazon: Which Marketplace Should You Prioritize as a Seller

The Marketplace Choice: Flipkart or Amazon?

Many Indian sellers struggle with deciding which marketplace to prioritize. Both Flipkart and Amazon dominate the market, but their requirements, dispute policies, and profit margins differ significantly.

Seller Requirements Comparison

• Amazon: GST mandatory, higher seller fees (15-45%), strict quality guidelines
• Flipkart: More flexible GST requirements, lower seller fees (8-30%), faster onboarding

Dispute Resolution Processes

Amazon A-to-Z Guarantee: Buyer-friendly, requires solid proof to overturn. Resolution: 14-40 days.

Flipkart Resolution Center: More seller-friendly, better messaging tools. Resolution: 7-21 days.

Profitability Analysis

While Amazon has higher visibility, Flipkart offers better margins for new sellers. Our data shows that 60% of high-volume sellers use Flipkart as their primary channel due to lower fees and faster cash cycles.

Our Recommendation

Start with Flipkart for rapid scaling, then expand to Amazon once you've established your brand and processes. Use TrustPack to standardize dispute handling across both platforms.