How Video Proof Became the Game-Changer for D2C Brands

Case Study: The Power of Video Proof

We studied three D2C brands that implemented video proof systems and saw remarkable results in dispute reduction.

Case Study 1: Fashion Brand (100+ orders/day)

Problem: 8% chargeback rate on marketplace returns

Solution: Implemented 30-second video proof of packing and shipping

Result: Reduced disputes by 65%, saved ₹45,000/month in lost claims

Case Study 2: Electronics Retailer (50+ orders/day)

Problem: 12% return rate with unclear condition disputes

Solution: Video + photo documentation at each stage

Result: 70% dispute reduction, won 89% of contested cases

Case Study 3: Beauty Products (200+ orders/day)

Problem: Package tampering claims costing ₹2,00,000/month

Solution: Sealed packaging video before dispatch

Result: Eliminated 90% of tampering claims within 60 days

Key Takeaway

Video proof isn't just about winning disputes—it's about preventing them. When customers know their shipment is being documented, return and claim rates naturally drop.