Seasonal Selling: Managing Disputes During Peak Season

Dispute Management at 10x Volume

Peak seasons (Diwali, New Year, etc.) multiply order volumes by 8-10x but also increase disputes proportionally. Without proper preparation, this becomes a crisis.

Peak Season Challenge Breakdown

• Order volume: 8-10x normal levels
• Dispute volume: 2-3x higher (due to rushed handling)
• Time to resolution: Can double if unprepared
• Customer satisfaction: Often drops during peak season

Pre-Season Preparation (45 days before)

1. Audit current dispute rate and patterns
2. Hire and train temporary team members on proof capture
3. Pre-arrange backup logistics partners
4. Set up automated proof systems
5. Brief marketplace account managers

During Peak Season

• Proof Capture: 100% of orders must have timestamp and handler verification
• Quality Checks: Increase spot-checking to 20% of orders (vs 5% normal)
• Communication: Pre-dispatch tracking links to set customer expectations
• Escalation Ready: Maintain dedicated dispute resolution team

Post-Season Review

Analyze which processes held up and which failed. Most successful sellers learn more from peak season than the entire year. Use data to improve next year's operations.

Expected Outcomes

Well-prepared sellers maintain 2-3% dispute rates even during 10x volume. This translates to 40-60% higher profit margins vs competitors who are overwhelmed.